White stands for purity and simplicity.
Green colour food packaging.
Buyers are likely to take food and pharmaceutical packaging colour more seriously than fmcg product packaging.
What attracts attention are the details smart catchy phrase or a beautiful artsy pattern printed.
Or a white cardboard with the same imprint.
The color is a choice of many organic and herbal products.
Packaging color can also be influenced by trends.
Until recently green was not a popular color for food labels perhaps as a result of green being found in nature as grass or leaves rather than prepared food.
It s the colour of nature so there s no real surprise that it is linked to environmentally friendly products.
Evidently there is more to food packaging design than that.
Here are some insights.
It also signalizes that the product is healthier has less fat and maybe fewer calories.
Green is the main color associated with being fresh healthy natural organic or vegetarian and is now a symbol of health and well being.
In food packaging red has always been universally accepted.
The color is also the symbol of well being and health.
Browns and earth tones are warm appetizing wholesome natural.
It is mainly associated with healthy natural organic vegetarian and fresh.
It may appear that designing effective food packaging is merely a matter of selecting the right color preferably red to create the corresponding effect with your customers.
Green is typically associated with health and wellbeing.
For food packaging however the color brown often takes the place of black as a more appetizing color which can still be portrayed with the same descriptors as black.
Minimalism in packaging design means the brown kraft carton matched with black imprint.
Green has been used to portray wealth relaxation balance harmony nature environment and creativity.
When it comes to using the colour in food packaging it s typically associated with hearty and satisfying foods which you know you ll enjoy.
In food marketing green is the perfect choice if you want to emphasize or make a claim about natural ingredients or the health benefits associated.
Green for example tries to show the quality of a product how good it is for us or for our environment.
That is until the day that sustainability initiatives eco friendly products and organic kale eclipsed suburbs everywhere with near divine status granted to the green juice.
Red wants to us to become hungry or thirsty.
In relation to food.
It also means choosing very toned delicate colors and small typography.
Red on the other hand is an aggressive color that is often used for packaging food.
There is more to food packaging than color.
